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March 28, 2013 -- Travel web technology is not just for the major hotel chains and global tour operators. The Book Later Button, currently in beta, is available for free to smaller and independent hotels, B&Bs, and tour companies. By signing up for a complimentary software license, hotels and tour operators as well as online travel agencies can add a non-social bookmarking widget to their website. By sending out personal email reminders to visitors that are not ready to book now, travel marketers can get a second chance at direct booking conversion.
The term "remarketing" is somewhat new and can apply to any marketing campaign that repeats an advertising message to what e-commerce sites consider warm leads. The Book Later Button goes beyond generic remarketing since it is built solely for hotel and tour marketers and takes privacy seriously. Visitors that want to bookmark a website can do so via the Book Later Button popup form which appears next to the "Book Now" call-to-action button. It automatically sends out email messages on schedule to remind people to return and book travel.
"During the trip planning stage, website visitors need a way to bookmark a favorite hotel, tour, or vacation activity. The Book Later Button does bookmarking using the simplicity and effectiveness of one-to-one email marketing. When your targeted reminder message arrives at the optimal time, people will be more receptive and more likely to make a reservation," according to Scott Petoff, President of Meliovation the publisher of BookingCounts travel technology.
Qualified travel businesses can request a free basic license by clicking the "Try Now" button on the Book Later Button Pricing page. Upgrading later to a paid license adds message template customization and advanced travel marketing features. The budget friendly Standard license costs less than $50 (USD) annually during beta, a quick return on investment for even the smallest tourism business. Both freemium and paid Book Later Button apps are hosted in the cloud to deliver excellent reliability and performance with automatic upgrades.
About BookingCounts™
Meliovation LLC launched BookingCounts in 2011 to promote tourism website optimization and develop booking conversion technology for the travel industry. The "Get More Bookings™" blog at BookingCounts.com offers how-to articles for independent sellers of travel online. The recently released Book Later Button™ is the first travel website bookmarking widget. It delivers email reminders to visitors that are not ready to book now in order to increase repeat traffic and get more bookings later.
For more information contact:
Scott Petoff, President Meliovation LLC (BookingCounts)
Press@BookingCounts.com
410-635-4650 (USA)
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