About Us

Meliovation Company Information

Meliovation™ was originally founded in 2002 with the goal of developing travel technology and publishing travel content for both consumers and businesses worldwide.  Our first software product was Vacation Designer and was sold from 2002 until 2007 in both USA and European editions.  It won the prestigious award for Best Hobby Software in 2006 at the annual shareware industry conference in Denver, Colorado.  After a few years pursuing other software ventures, Meliovation LLC was formed in 2012.  

The startup of Meliovation LLC saw the introduction of several travel media and technology brands. 

The VacationCounts™ blog began publishing in 2010, with practical advice and inspiration to take more time off from work to enjoy life to the fullest.  People all over the world that want to lead a healthy work-life-vacation balance to have more free time for family, travel, and enrichment can subscribe to the "Take More Time Off" email newsletter.

One of our recent projects was SubscribeDublin, a unique guide to signing up for email newsletters for events and happenings in Dublin, Ireland.  It is targeted toward residents of the Dublin area as well as tourists visiting Ireland that want to find local things to do. 

Sidewalk Safari, our personal Blogger travelogue written by Dr. J has been going strong for years with thousands of posts.  It captures the local scene (mostly on foot) one step at a time with stunning photography and in-depth trip itinerary reports for San Francisco, Ireland, Europe, and independent world travel.  We have traveled extensively in the USA and also visited over 40 countries and counting.

The travel industry blog BookingCounts was launched in 2011 to promote the latest trends in "Book Now" and "Book Later" travel website conversion optimization.  It offers do-it-yourself advice for hotels, tour operators, and travel agencies on how to capture leads and get more bookings now and later. Travel marketers can sign up for the free training course 101 Ways to Get More Bookings.


Founder - Scott Petoff

Meliovation and BookingCounts founder, Scott Petoff

As founder and president, Scott Petoff runs product management, software development, and travel marketing for Meliovation.  He has been involved in the creation of innovative software and websites since 1994.  Award winning and best selling software products for consumers that have previously been managed and developed by Scott were published by Books That Work (CD-ROM titles for home care, gardening, and car buying) and Sierra Online (Home and Landscape Design in 2D, 3D, and Photo editing). 

Numerous other technology solutions have benefited from Scott's leadership and creative technology skills including software systems for audio e-book devices (Sega Dreamcast), medical testing instruments (kiosk and touch screen), clinical trial management (Microsoft® content portals), and employment/HR/legal technology (SaaS web applications for corporations).  As the lead designer and programmer on Vacation Designer for Windows PCs (trip itinerary maker that you can print and take with you), he has won accolades and awards.

Today Scott is the travel blogger for VacationCounts and BookingCounts, while managing the online marketing and software development efforts of both company brands.

 


Where does the name Meliovation come from?

The name of the business represents two themes that showcase the philosophy of the organization.  The root "melio" comes from the Latin term "meliora" which is defined as "always better", and forms the basis for such words as ameliorate.  The second half, "vation", is the suffix of the word "innovation" or "the introduction of something new."  So, put together, "Meliovation" comes to mean "striving for improvement (betterment) through (technical) innovation."  We think it sums up the company and our travel products and services quite well.  We hope you agree.